The Social Media Bible Tactics Tools and Strategies for Business Success (Audible Audio Edition) Lon Safko Kevin Pierce Audible Studios Books
Download As PDF : The Social Media Bible Tactics Tools and Strategies for Business Success (Audible Audio Edition) Lon Safko Kevin Pierce Audible Studios Books
The go-to guide to social media skills, now in an updated and revised Third Edition.
The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.
Updates and changes to Google's search engine algorithms
-More information on plug-ins, widgets, apps, and integration
-Updates on Twitter and Yammer and new information on Google+
-The latest in mobile marketing
Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
The Social Media Bible Tactics Tools and Strategies for Business Success (Audible Audio Edition) Lon Safko Kevin Pierce Audible Studios Books
I give The Social Media Bible "5 stars" for these reasons:1. If you have been looking for a nontechnical compilation of information about social media, The Social Media Bible provides that.
2. If you want a book that offers a context within which you can get an overview of and think about how to use social media, the SMB does that too.
3. If you want a reference volume that you can use as a quick guide to specific programs and applications, this book is very useful.
4. If you want a book that describes how to think about mixing and matching different social media applications, venues, and channels, The Social Media Bible offers this.
5. If you want to know what kinds of things go wrong with social media, and the lessons already learned from others' mistakes, this book will give you a good starting point.
As a small business owner I am primarily concerned with our company's clients, and our own way forward amid the rapid changes taking place. We simply cannot wait any longer to figure out how to effectively and profitably use social media tools.
The ever present constraints on time, funds, and the opportunity costs of delaying decisions are making the kind of information in The Social Media Bible essential, especially for nontechnical folks like me.
I recommend this book.
Disclosure: I have no connection to, nor contact with anyone associated with The Social Media Bible.
Ken Jones, PhD
12-29-09
[...]
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The Social Media Bible Tactics Tools and Strategies for Business Success (Audible Audio Edition) Lon Safko Kevin Pierce Audible Studios Books Reviews
After considerable research and reading over a dozen books on Social Media this year, SMB is far and away the best. And best by at least an order of magnitude.
Read the Social Media Bible FIRST before you read any other book on Social Media.(I rank "Here Comes Everybody" by Clay Shirky as a strong second; however, it's written for a slightly different purpose.)
My company is in process of creating an online Library Of Mind Mapping using the ideas, suggestions, and solid usable knowledge so well recorded in SMB. Also, we'll be using the social media platform [...], the "usability" wisdom of Dr. Jakob Nielsen ([...]), and the pricing concepts of Chris Anderson (his book "FREE!") to bring a new way of visual thinking across all landscapes.
How fantastic and wonderful it is to be able to access these great warehouses of knowledge, wisdom, and ideas for so little cost.
Glenn L. Flock
President, G2F, Inc
The authors tackle a mighty big subject here. But I didn't know how big until I saw at the size of this book. And the thing is, most of the chapter subjects - social networking, blogging, vlogging, microblogging, Search, Gaming, etc - could easily merit several entire books unto themselves.
The authors rely heavily on what are probably recorded statements from industry leaders in the various fields, and verbal transcripts tend to ramble on a bit when committed to paper. The transcripts could have used some heavy editing, which was probably impossible due to bruised corporate egos.
I wouldn't call this book a "bible", mainly because the subject is much too large for any one book to cover in-depth. But this book is the best attempt yet to cover the scope of the rapidly growing and evolving social media phenomenon. And as someone in the search marketing field, the book really opened my eyes to exactly how big the Social Media field really is, and for that, I give the book 5 stars.
This book, for a bible, is far from as useful as the name suggests. If you are looking to learn the basics and get some information on the history of social media this book could be useful. Yet it is so outdated that when a chapter still includes AIM as a useful tool, you have to ask how relevant this book is, especially as a "social media bible". The fact that this book is the 2012 version and only has one chapter on mobile devices and traditional media, twitter, ect, leaves an unsatisfied feeling for the reader.
The second issue that I have with this book is the fact that it is written for basic users but says it is the bible for business success. If businesses these days are looking to this for pro tips, tools, and strategies they are going to be sorely disappointed and unprepared.
But if you know very little to nothing about social media and want to read a lot of pages about stuff that is not relevant today but will give you the back story to media, this is the book for you. And if you happen to be new the QR codes are way too complicated and seem confusing in the book. The most use I found in this book is that it is good for learning definitions, if you don't already know them.
I give The Social Media Bible "5 stars" for these reasons
1. If you have been looking for a nontechnical compilation of information about social media, The Social Media Bible provides that.
2. If you want a book that offers a context within which you can get an overview of and think about how to use social media, the SMB does that too.
3. If you want a reference volume that you can use as a quick guide to specific programs and applications, this book is very useful.
4. If you want a book that describes how to think about mixing and matching different social media applications, venues, and channels, The Social Media Bible offers this.
5. If you want to know what kinds of things go wrong with social media, and the lessons already learned from others' mistakes, this book will give you a good starting point.
As a small business owner I am primarily concerned with our company's clients, and our own way forward amid the rapid changes taking place. We simply cannot wait any longer to figure out how to effectively and profitably use social media tools.
The ever present constraints on time, funds, and the opportunity costs of delaying decisions are making the kind of information in The Social Media Bible essential, especially for nontechnical folks like me.
I recommend this book.
Disclosure I have no connection to, nor contact with anyone associated with The Social Media Bible.
Ken Jones, PhD
12-29-09
[...]
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